ATEN STUDIOS
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ATEN / BRAND

BUILT TO BE
REMEMBERED.

Identity systems and campaigns shown through the brands they actually serve—and the operating systems that turn attention into revenue.

LIVE BRAND / 001

Gladys is an ongoing brand and business system—not a one-off logo. Across Gladys Nail Salon and Gladys Nail Spa, ATEN connected public-facing campaigns with point of sale, customer follow-up, team operations and direct booking.

GLADYS / CONNECTED OPERATIONS

BRAND TO
BOOKING.

2 LIVE SALON BRANDS

Square powers sales visibility, customer data and team operations. Fresha powers direct booking and gift cards. Together, the system supports the strong online presence and income performance both businesses are seeing.

CONNECTED PLATFORMS
SquareFreshaInstagram
EXPLORE POS + BOOKING SERVICES →
CAMPAIGN→BOOKING→CHECKOUT→FOLLOW-UP
SquareLIVE STACK

Sales + analytics

POS configuration, service and product structure, sales reporting and owner-ready performance views.

SquareLIVE STACK

SMS + email

Customer records organized for useful, permission-based campaigns, follow-up and repeat-visit outreach.

SquareLIVE STACK

Staff operations

Team profiles, onboarding, role access, time tracking and payroll-readiness across salon operations.

FreshaLIVE STACK

Appointments + gifts

Direct consumer booking, campaign-specific appointment links, gift cards and end-to-end booking QA.

LIVE SOURCE / CAPTURED AUG 2026
Gladys Nail Salon Instagram grid with reopening and World Cup campaigns
01 / ONGOINGBRAND + CONNECTED OPERATIONS

Gladys Nail Brands

A full brand, campaign and business-operations system supporting the South Orange return, the Cranford operation and customer conversion across both locations.

ARCHIVE
56 public posts
FOOTPRINT
2 salon brands
SYSTEMS
Square + Fresha
STATUS
Ongoing
WHAT SHIPPED
  • Brand identity and cross-location campaign direction
  • Square POS configuration, sales reporting and analytics
  • Customer data organization for SMS and email campaigns
  • Square Teams onboarding, time tracking and payroll readiness
  • Fresha direct booking, campaign links and gift cards
  • South Orange reopening and seasonal customer-retention creative
@GLADYSNAILSALON↗GLADYS NAIL SPA ARCHIVE↗
VIEW LIVE BRAND ARCHIVE↗
LIVE SOURCE / CAPTURED AUG 2026
Gladys Nail Spa Instagram profile showing nail portfolio work and Fresha recognition
02 / ACTIVESERVICE BRAND + BOOKING

Gladys Nail Spa

The Cranford brand connects nail portfolio content and customer trust to a working Fresha booking path, gift cards and a Square-powered operating system.

ARCHIVE
153 public posts
BOOKING
Fresha integrated
OPERATIONS
Square connected
STATUS
Active
WHAT SHIPPED
  • Nail portfolio and appointment-driving content system
  • Fresha services, availability and direct booking links
  • Gift-card setup and campaign conversion paths
  • Square POS sales and customer-data workflows
  • Square Teams staff onboarding and time tracking
  • Consistent logo, imagery and ongoing social cadence
@GLADYSNAILSPA_↗
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